Diversity is an important part of how any modern company talks about their customers or their own staff. At its core, the problem isn't too difficult to understand: people want to see a reflection of themselves in the work the company does.
So, in my own experience, why does it seem so difficult to talk about diversity with clients? And why do those conversations so frequently go in the direction of a 'spec' or check list?
Because if we can formalise something like diversity, if we can make it a series of check boxes, then we don't have to fully engage with the idea of diversity.
If the marketing team can have a list of required minorities to include in their next campaign, it gets them off the hook. It stops them from having to think more deeply about inclusion and representation, and what important wins could be made for underrepresented groups.